Author Experience (AX) is a design discipline that too often is neglected. As an experienced UX designer, I strongly believe that any CMS should be built with AX as a priority. Why? Because the author should be able to create content without having to jump through hoops because of a system that was not built with the author’s workflow in mind.
In today’s digital world, it seems that everything by definition has to be responsive – even if few agree on what exactly ‘being responsive’ entails. Consumers increasingly access websites from mobile phones or tablets and expect the same user experience across screens. If a page doesn’t adapt/load (in a timely manner) to the screen they move on to something different. Read More
One of the biggest challenges we face in agile development is adapting the design process to fit the frontend development. Often we experience too many iterations in getting the design right (and approved!), which results in too many hours spent.
Therefore, when BRFKredit (an independent mortgage credit institution) requested a mobile campaign site, our first thought was to do it by using the design-in-the-browser process! Read More
Is augmented reality one of those technologies that just hasn’t yet been adapted for its amazing features by the consumers? Well, this might change in a few days when IKEA launches their new augmented reality features in its mobile application for the 2014 catalog. Read More
Novo Nordisk har i samarbejde med Valtech netop lanceret en ny uddannelsesplatform, der styrker deres go-to-market på en helt ny måde; nemlig gennem den enkelte medarbejder.
Det globale uddannelsesprogram er udviklet til medarbejdere i marketing, medical affairs og market access og har et to-foldigt formål. Read More
Digitale kanaler er blevet vigtigere når vi handler – især for vores beslutningsproces. Næsten hver fjerde anvender 3 forskellige kanaler på brugerrejsen frem mod et køb. Derfor er der også stigende opmærksomhed på ”kundeoplevelse”: Oplevelsen skal beskrives, implementeres og måles for alle kanaler og kontaktpunkter – fra den første søgning, til man har købt. Read More